If we have learned anything since the suspension of sports, it’s that fans crave relationships with their favorite teams and players. Fans are looking for different ways to fill the hole that was left, creating an opportunity for teams to make a lasting impact with engaging content.
Here are some teams and organizations who are knocking fan engagement out of the park this week.
The Masters & CBS Sports:
Golf fans across the world have been mourning and wondering what would have been if the prestigious Masters would have happened this past weekend. Since it has been postponed until November CBS Sports did a #MastersRewind, showing the final round of the 2019 Masters Tournament to relive the unforgettable experience.
Grab the pimento cheese and join us now to relive the unforgettable final round of the 2019 Masters Tournament on CBS and https://t.co/VlktfZ6ALK.#MastersRewind pic.twitter.com/iAtU3M7A4Z
— The Masters (@TheMasters) April 12, 2020
But this time around they added a special guest. Throughout the re-airing, Tiger Woods tuned in with announcer Jim Nantz to give his perspective on the moments that led to him taking home his 5th green jacket and Masters win. So props to the Masters and CBS Sports for giving fans an in-depth look. into all of Tiger's emotions and thought process during one of the most iconic comebacks in sports.
.@TigerWoods has donned a familiar look for his chat with Jim Nantz. #MastersRewind pic.twitter.com/wNeFshZQCh
— CBS Sports (@CBSSports) April 12, 2020
Sacramento Republic FC:
Sac Republic FC is meeting fans where they are right now…online. With the world leaning on the virtual experience to stay connected, the soccer club is using this to its advantage and giving fans the opportunity to win a workout session with the team over Zoom. All fans have to do is download the Sacramento Republic FC app, opening a door for the club to continue engaging and interacting with fans through the mobile platform.
Want to get a workout sesh like a pro athlete? 💪
— Republic FC (@SacRepublicFC) April 16, 2020
Download our official SRFC app to enter to win a Zoom fitness session with the whole squad!
MLB and DraftKings:
MLB is exploring different ways they can bring the season back, but until then they are teaming up with DraftKings to keep baseball on the minds of fans with their Dream Bracket. The online competition will include a best-of-seven simulation featuring all-time teams for each of the 30 Major League franchises and standouts from the Negro Leagues and 25-and-under stars from today's game.
For fans missing baseball—and with plenty of extra time on their hands—a dream season is sure to be a fan engagement homerun, and we can’t wait to see the results.
What if you did an all-time roster for each team. Who do you think would win?
— MLB (@MLB) April 16, 2020
Introducing the MLB Dream Bracket, presented by @DraftKings. Play now for free ➡️ https://t.co/bvvEaRE9JC pic.twitter.com/kk8E0cwwUk
Bleacher Report:
This creative content source is widely known for its digital series “Game of Zones” playing off of the TV hit “Game of Thrones” but with an NBA twist. So while the NBA season is on hold, Bleacher Report will be releasing 4 new episodes. The trailer was released on April 2nd over Twitter and saw over 200,000 views. Fans can expect the first episode to drop on April 30th, pending no scheduling mistake ;)
Something is wrong in Milwaukee…
— Bleacher Report (@BleacherReport) April 16, 2020
Watch a sneak peek of the new season of #GameOfZones. The four-part series finale begins April 30 ⚔️ (@StateFarm) pic.twitter.com/gEbN4J3E0U
And let’s not forget about this iconic video the sports source released of nuns taking it to the hoop!
These nuns have set up a court to play basketball while quarantining at a convent in Spain 🙏
— Bleacher Report (@BleacherReport) April 16, 2020
(via @AleAvilaV) pic.twitter.com/CUHGPDibo5
LSU Football:
The NFL Draft is just around the corner and since it will look quite different this year, the reigning National Champs are taking to Twitter to promote a digital series called “Road to the Pros.” The series gives fans an inside look at how LSU players are preparing for the draft and provides a look back at some of the most prominent moments of their football careers thus far. This series gives fans more access to players than ever before, and puts a human element at the forefront of this major SEC team.
Road to the Pros - @DerrickDillon4
— LSU Football (@LSUfootball) April 16, 2020
"It meant the world to me. I always wanted to be an LSU Tiger. To be there when we won the national championship was amazing." pic.twitter.com/i4A1Vrp2c2
Keep em' Coming:
We love seeing what teams and leagues are doing right now to keep the fans hooked and the spirit of sports alive. Stay tuned for more highlights as part of our new series during this time, The Weekly Roundup.
