Rice Athletics has expanded its partnership with FanThreeSixty to transform fan data into actionable insights and business efficiency. We have agreed on a new four-year term that incorporates all aspects of the FanThreeSixty Platform.
Our partnership is nothing new. We have partnered since 2019 to grow ticket sales of Owls Athletic events and drive efficiency in the ticket sales department. In addition to using our Fan Data Platform and CRM solutions, Rice will employ our email platform, mobile application, sponsorship solution and predictive analytics models. By utilizing the full suite of FanThreeSixty solutions, Rice not only aims to increase business efficiencies with more automation across its organization, but also to leverage the fan engagement platform to grow revenues.
“We’re absolutely thrilled to expand our partnership with FanThreeSixty and utilize their host of technology solutions to create a seamless fan experience ecosystem and develop efficient and automated communications through our marketing and sales strategy. This will continue to enhance our ability to create new revenue opportunities for our department and promote our world-class student-athletes while also allowing us to engage with Rice Owls fans across the globe.” said David Pillen, Associate Athletic Director for External Relations at Rice University.
“This will continue to enhance our ability to create new revenue opportunities... while also allowing us to engage with Rice Owls fans across the globe.”
As part of the new agreement, Rice Athletics launched a new mobile app that engages fans every day of the year, not just on gameday. The app brings live radio broadcasts, rosters, scores and exclusive content to fans’ fingertips — no matter where they are or which sport they follow. It is released just ahead of the 2021 football season and is available in both the Apple App Store and Google Play.
The FanThreeSixty mobile platform allows Rice to engage unique, targeted audiences (Season Ticket Members, Students, alumni, new fans, etc.) and send them exclusive, interactive content including trivia, videos, photos and live radio. The app will also feature news, scores, schedules and rosters for all 14 Rice sports.
In the coming months, we look to add and incorporate predictive models to the platform that will help Rice meet its goals, including dynamic audiences that have been proven to identify fans who are 25 times more likely to purchase tickets and spend 2 times more than the average fan.
“We really value our partnership with Rice and the results we have been able to obtain together,” said Sasha Victorine, Chief Growth Officer at FanThreeSixty. “With the renewal and expansion of our partnership, we are embedding the full capabilities of our platform at Rice to accelerate the value we have already achieved together. With a fully integrated solution, Rice will have the most advanced understanding of their fans in college sports. This active intelligence will now connect directly into every engagement channel, improving their conversions and advancing their revenues.”
“With a fully integrated solution, Rice will have the most advanced understanding of their fans in college sports”
