Newsroom

How to Make Different Types of Data Work For You
Timing is everything. The popularity of the smartphone and the rise of the Internet of Things has created abundant sources of data. Now that we’re at the intersection of artificial...
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How Innovation Drives Our Championship Culture
At FanThreeSixty, our associates possess championship attitudes, which inspires us to be bold and innovate. We are all analysts, value creators, tech veterans, storytellers and sports...
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Now That GDPR Has Arrived, Here Are Five Ways Your Company Can Catch Up Fast
Everywhere you turn, companies are talking about the General Data Protection Regulation and what it means for the future of advertising. How will the EU enforce it? Who will be the first...
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Everyone Has Data, But the Ones Who Can Optimize It Will Be the Winners
Data is ubiquitous, but success apparently isn’t. Companies using big data strategies are running headlong into an 85 percent failure rate as a result of resistance from management, a lack...
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How to Successfully Expand Your Brand Into Unknown Territory
Markets with fierce competition force brands to differentiate or die. Although staying within a single vertical makes sense when a company is young, expansion increases brand longevity and...
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United Soccer League announces collaborative partnership with FanThreeSixty
The USL and FanThreeSixty are proud to announce a collaborative partnership that will see FanThreeSixty, an enterprise fanbase solution provider, join the league’s growing Preferred...
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5 Reasons a Live Environment is the Ultimate Data Source for a Brand
By FanThreeSixty's Robb Heineman, originally posted on The Innovation Enterprise --- From a loaf of bread to a vase of orchids, everything’s better when it’s fresh. That includes data —...
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Direct Interface Puts A Pulse On The Latest Sports Trends
Kevin Jordan, Founder of Direct Interface brings together top executives in sports technology for the Titans of Sports Tech roundtable to uncover the latest trends in wearable technology...
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FanThreeSixty acquires assets of StepOne, an award-winning software company
FanThreeSixty has acquired assets of StepOne, Inc., including its patented software featuring leading-edge data intelligence, analytics, automation and a revolutionary recommendation...
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Case Study: How Speedway Motorsports gained a better understanding of fans and streamlined ticket sales
After announcing a partnership with Speedway Motorsports, Inc. in 2014, we are happy to share milestones and successes SMI has experienced over the past two seasons. Read on for a brief...
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