KANSAS CITY, Mo.— Nederlander Theatres, a name synonymous with great entertainment, has partnered with FanThreeSixty to bring its best-in-class mobile application to several of their markets. A partnership that will strengthen Nederlander Theatres’ tradition of presenting the very best in live entertainment, leading the theatrical industry, optimizing the patron experience, and engaging new audiences.
Nederlander Theatres is working with FanThreeSixty to bring a seamless mobile application experience to their Season Subscribers. Season Subscribers in these markets will be able to access their mobile tickets for entry to all events, making it easier to scan, transfer, and manage their tickets. These applications will provide Nederlander Theatres with a solution to provide a more meaningful and personal fan experience, where the event can be tailored to the individual.
As part of the engagement, FanThreeSixty is delivering a fan engagement solution that streamlines and expands the event experience, while also affording greater opportunities for Nederlander Theatres to stay connected with fans everyday. Beyond mobile ticketing, the mobile application will provide support for digital marketing, sponsorship activations, fanbase development, and exclusive content.
In addition, FanThreeSixty’s mobile application will leverage mobile data to provide real-time insights and event-based automations, helping all Nederlander Theatres markets save time, automate workflows, and maximize their resources. With this partnership, the parties can automate much of the event day experience, including, pre-event communications, event digital ticketing, post-event thank you messages, post-event experience surveys, and more. These tailored actions encourage consistent mobile engagement to keep organizations connected to their fans, which leads mobile users to have up to a 3x higher lifetime spend than non-mobile users.
“We are excited to expand our presence in the live entertainment space as a partner with Nederlander Theatres. Their continuous focus on engaging their season subscriber audience highlights the value of our data-centric solutions,” said Troy Tetzlaff, Chief Executive Officer at FanThreeSixty. “As a partner, we will establish greater customer awareness and insights that will not only build strong fan connections, but open opportunities to use data to grow their customer revenues.”
We are excited to expand our presence in the live entertainment space as a partner with Nederlander Theatres. Their continuous focus on engaging their season subscriber audience highlights the value of our data-centric solution.
FanThreeSixty’s mobile application takes a progressive approach to digital marketing. It provides the opportunity to engage fans everyday, with more personal and contextual conversations, which can increase mobile engagement by up to 70%. Nederlander Theatres will be able to utilize mobile registration data, season-subscriber list data, and mobile behavioral data to customize content and communications for their different constituents. Unlocking the power to provide exclusive benefits, discounts, and digital experiences to season-subscriber members.
