By adding rec membership and facility info, Denver Athletics is rethinking the model of how college athletic departments put their mobile apps to use.
The Denver Athletics & Recreation App gives DU fans a place to follow all their favorite Pioneer varsity sports in one place, but there's also a little something for the rec league all-stars. Alumni, students, and friends of DU can access information about memberships, facilities, tee times, and camp registrations in the app as well.
The DU App includes gameday info, rosters, real-time stats & schedules for all 18 Pioneer varsity teams. Fans can listen to live broadcasts and get exclusive gameday updates no matter where they are.
The University also offers more than 30 different club sports, including baseball, ultimate frisbee, and kayaking. Their student-run teams compete locally, regionally and nationally in intercollegiate competition. The app aims to support and encourage this section of students looking for healthy competition and new friendships.
Denver will use targeted audiences and behavior-based insights to engage with different types of fans
Working with FanThreeSixty, Denver will use targeted audiences and behavior-based insights to engage with different types of fans as they work to grow their fanbase and grow revenue.
To learn more about University of Denver Athletics & Rec's new mobile app, take a look at their website. And for all you Pioneer fans out there, you can now download the app in the App Store and Google Play!
