KANSAS CITY, Mo.—The Aspire Group, the global leader in outsourced revenue enhancement in sports and entertainment, has partnered with FanThreeSixty, a progressive customer data and engagement platform, to create an exciting new data and insights offering for the industry.
The partnership will blend FanThreeSixty’s proprietary fan data platform with The Aspire Group’s unparalleled service and deep industry expertise to provide sales and marketing teams with actionable real-time insights about fans and their behaviors. Access to this information will empower teams to market more efficiently and intelligently.
Aspire CEO, Bill Fagan, said, “We are thrilled to be working with FanThreeSixty to provide our partner properties an affordable and cutting-edge data aggregation and analytics platform. These tailored offerings will give our partners the insights they need to maximize revenue and attendance through intelligent marketing campaigns.”
These tailored offerings will give our partners the insights they need to maximize revenue and attendance through intelligent marketing campaigns.
Aspire and FanThreeSixty’s custom-built solutions will provide athletic programs with the most advanced understanding of their fans, aggregating fragmented data into one central, unified view, while simultaneously enriching every fan profile with hundreds of new data points via predictive analytics. Sales and marketing teams will be able to easily activate data from this single source of truth to fuel personalized experiences and offerings for any fan, donor, student, alum, or potential ticket buyer.
“Our data shows that increasing the speed and ease with which organizations can use their data is an essential pillar for revenue growth,” said Troy Tetzlaff, CEO, FanThreeSixty. “Our strategic partnership with The Aspire Group will enable athletic departments to run campaigns based on real-time insights more efficiently, generating smarter and faster ways to grow ticket and donor revenue.”
Our strategic partnership with The Aspire Group will enable athletic departments to run campaigns based on real-time insights more efficiently, generating smarter and faster ways to grow ticket and donor revenue.
FanThreeSixty’s scalable solution is more than a data warehouse or visualization tool. It combines predictive analytics, dynamic audiences, and marketing automation tools to continuously update fan profiles as they engage with their favorite teams. This fresh information helps organizations identify new ticket sales leads, engage potential donors, and increase retail and merchandise sales using integrated and automated workflows across email and CRM systems.
Aspire and FanThreeSixty have already developed best-in-class solutions at the University of Kansas, the University of South Florida, the University of Denver, and within Aspire’s National Sales Center. To learn more about what this powerful partnership can do for your property reach out to marketing@fanthreesixty.com or marketing@theaspiregroupinc.com.
About The Aspire Group:
The Aspire Group is an award winning sports and entertainment marketing firm, named as a top employer in the industry by both Forbes and Front Office Sports. Globally recognized for innovative consulting, ticket sales, and partnership services, Aspire created the outsourced ticket sales niche, revolutionizing with its first Fan Relationship Management Center (FRMC) at Georgia Tech in 2009. Over the past 14 years, more than 280 collegiate and professional sports properties have trusted Aspire to drive revenue, attendance, and enterprise-value growth through the combination of strategic consulting and research, sales and service training, and best-in-industry fan relationship management.
About FanThreeSixty:
At FanThreeSixty, we are passionate about helping organizations grow revenue, elevate fan experience, and become more efficient. Our progressive fan engagement platform provides high-performing sports organizations with single fan profiles and dynamic audiences so they can deliver in-the-moment experiences to the right fan at the right time. This drives engagement and accelerates revenue across sales, marketing and sponsorship teams. Learn more at www.fanthreesixty.com.
