Meet Campaigns: Your New Tool for Maximizing Marketing ROI

We’re excited to introduce Campaigns, the latest addition to our Fan Data Platform. This transformative feature is designed to help marketing teams understand and maximize their return on investment. Check out all the details of our new product feature and why it makes a difference for our clients. 

Identifying Pain Points:

Marketing teams often struggle to measure their impact and miss out on seeing the revenue outcomes from their content. It’s like being stuck in a loop of repeating strategies that just don’t convert. To tackle these challenges, our Client Success team worked closely with our data scientists, engineers, and product designers to develop Campaigns. This new feature lets users easily track awareness, engagement metrics, and revenue generated from their content, all from a single dashboard.

Here's What You Need: 

1. Fan Data Platform
2. Your ticketing data integrated into the platform

Features and Benefits: 

• Clear Marketing and Revenue Insights: Overlay ticket revenue with marketing activations in real-time to pinpoint exactly which strategies drive the most sales, empowering you to make data-fueled decisions.
• Higher Conversion Rates: Use detailed tracking to spot high-performing campaigns, so you can boost conversion rates and sell more tickets. 
• Improved Collaboration: Align marketing and sales teams with shared data insights, leading to clearer strategy alignment.
• Fan Engagement Optimization: Use your Campaigns data to repeat successful strategies that resonate with your fans’ preferences and interests, fostering stronger loyalty.

Use Case: 

Here's a real-world example from one of our beta testers.

Thanks for exploring Campaigns with us. We’re certain it will significantly maximize your sales and marketing efforts. Ready to experience the benefits for yourself? Click the button below to get started.